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Writer's pictureKate Monteith Ross

Educating patients about product choice



Educating patients about product choice is crucial in cosmetic procedures.


Here's how you can strengthen your message:


  • Highlight the knowledge gap: You're right, most patients lack knowledge about facial fillers. Emphasize the importance of understanding the product going into their body.


  • Benefits of premium choices: Explain how premium fillers, backed by research, can offer advantages like: Longevity of results

  • Safety profile

  • Reduced side effects

  • Predictable outcomes



Consider your options: 


You wouldn’t choose a perfume without considering brands, so why choose to have filler without doing the same? 


  • You wouldn't buy a cheap, unknown perfume – it might not smell good or irritate your skin.


  • Similarly, with fillers, cheap options might not last, be safe, or deliver the desired results.


  • Transparency about options: Discuss the different filler types and their pros and cons without bad-mouthing other options.


  • Focus on patient-centric choice: Ultimately, empower patients to make informed decisions based on their budget, desired outcome, and your expert recommendation.


By combining education with transparency and patient empowerment, you can ensure informed choices and ultimately, happier patients with successful outcomes.

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