As practitioners, we know that the key to fantastic results when it comes to our skin is regular treatments. However, it can sometimes be difficult to get our patients to schedule repeat visits.
Therefore, with this in mind, I trialed a skin subscription service starting over the summer months. This includes 12 treatments over a 12 month period, tailored to the patients specific skin concern and at home skincare recommendations. The aim and idea behind this plan was to make the correct skin treatments accessible to our patients and allow for maintenance of their results.
The price of the 12 month treatments are added up together, then we take a 20% deposit and the remaining balance is split into 11 monthly payments taken via Go Cardless. This has been very well received by our patients as it allows them to budget every month and many of them feel like
their treatment is free because they don’t have to pay anything on the day!
By using this subscription model for the past 6 months, we have had a total of 12 patients so far join the subscription, meaning that is 12 patients returning monthly for they skin treatments and guaranteed income from those 12 patients for 12 months. It has also been a fantastic opportunity to up sell to patients as they are returning regularly.
This approach has changed the way I carry out my consultations as it allows the patient to see their skin treatments as a journey and also retains them as patients.
I have included an example of what a subscription may look like, however very often these get changed slightly depending on the patients budget etc.
If you have any questions about the introduction of skin subscriptions into your own clinic, don’t hesitate to reach out to me!
Jenni
Love this idea!!!!
Is there other skin concerns you have implemented subscription plans for and what are they?