Mastering Public Speaking as an Aesthetic Practitioner: Tips from Kate

Public speaking can be a daunting prospect for many aesthetic practitioners, but as someone who has spoken on global stages for multiple brands, I can confidently say that it’s a skill you can develop and refine but I still get nervous every time but the goal is to get better every time and try not to worry over things we can not control! Whether you're presenting at a conference, hosting a webinar, or educating peers, effective communication is key to building credibility, engaging your audience, and elevating your professional profile.

Here are my top tips to help you master public speaking with confidence and authenticity.

My first ever talk was alongside Dr Lee Walker at a Teoxane event and I cannot tell you how nervous I was but I stayed focused on my talk and tried not to worry too much about what others were thinking!

The reality was my talk was never going to be a patch on his but I wasn’t trying to compete, I was being me, sharing my journey so I tool solace in that! They were the first people who ever gave me a chance to speak and since then I have evolved and become better, I will always be grateful for that.

1. Know Your Audience

Before stepping onto the stage (or in front of a camera), take time to understand who you're speaking to. Are they fellow practitioners, industry leaders, or potential clients? Tailoring your content to their level of knowledge and interest will make your presentation more impactful. Speak in a way that resonates with them, using industry-specific language while keeping it accessible and engaging- but be authentic! It is you speaking so don’t try and be someone else! Have confidence in your personal brand.

2. Structure Your Talk Effectively

A well-structured talk is easier for both you and your audience to follow. Use the classic format:

• Introduction: Set the scene, introduce yourself, and outline what they’ll learn- its always a good opportunity to list your credentials, your disclosures etc but its not a CV so there is no need to go on too much! Do not let the imposter syndrome fill you with this need to over share here.

  
  

• Main Body: Break down key points with clear explanations, linking to some objectives you will have set for the talk, share case studies, or demonstrations. Do not fill slides with too much information but make sure the cues are there to guide you!

  
  

• Conclusion: Summarise the main takeaways and provide a strong closing statement. This can be a good opportunity to share your contact information too like your insta details!

  
  

3. Use Visuals Wisely

In aesthetic medicine, visuals are powerful tools. High-quality before-and-after images, diagrams, and videos can make complex procedures easier to understand. However, avoid cluttered slides—keep text minimal and let visuals do the talking.

4. Develop a Natural Speaking Style

Authenticity matters. Aim for a conversational tone rather than sounding overly rehearsed. Use personal anecdotes and real-world experiences to connect with your audience. If nerves take over, take a deep breath, slow down, and focus on delivering value rather than striving for perfection. I always have a bottle of water with me, this is my way of grounding myself and bringing myself back to my own head if I feel a little jittery or lost! Don’t worry if you lose your track or get nervous, take a breath and start again.

5. Master the Art of Storytelling

People remember stories more than facts. Whether you’re discussing patient transformations, industry trends, or your own journey, storytelling makes your presentation more engaging. Share challenges, successes, and lessons learned to make your message memorable. Remember its nice to be real so be empowered by that.

6. Manage Stage Presence and Body Language

Your body language can reinforce or detract from your message. Stand tall, use hand gestures naturally, and maintain good eye contact. If using a podium, avoid gripping it—move with purpose and engage your audience directly.

7. Handle Questions with Confidence

Q&A sessions can be unpredictable, but they are a great way to build trust. Listen carefully, repeat or rephrase the question if needed, and answer concisely. If you don’t know the answer, it’s okay to say so—offer to follow up later instead or redirect to any of your peers who may be there.

8. Practice, but Don’t Over-Rehearse

Rehearsing your talk helps with fluency, but over-rehearsing can make you sound robotic. Instead, familiarise yourself with the key points and practice delivering them naturally. Record yourself, watch back, and refine areas that need improvement.

9. Manage Nerves Proactively

Even seasoned speakers get nervous! Channel nervous energy into enthusiasm. Techniques like deep breathing, visualisation, and power posing can help calm your nerves before going on stage. Remember, confidence grows with experience. I avoid coffee too as someone with ADHD I am a fast speaker so I am conscious I need to slow downnnn! I usually make a joke of it at the start, a laugh in the audience always helps calm your nerves.

10. Engage with the Audience

Encourage interaction by asking questions, sharing relatable experiences, or involving them in live demonstrations. The more engaged your audience is, the more impactful your talk will be.

Final Thoughts

Public speaking is an invaluable skill that can set you apart in the aesthetic industry. By preparing effectively, speaking with authenticity, and continually refining your approach, you can captivate your audience and position yourself as a thought leader. Whether you're addressing a room full of experts or an intimate group of trainees, remember—your knowledge and experience have immense value.

Step onto the stage with confidence, and let your passion for aesthetics shine! Remember we all started somewhere but the skill is to enjoy the journey and own it x